A simple, clear showhome styling brief can be the difference between loving the design and feeling it missed the mark. What to include and why it saves you time and money.
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Biophilic Design for Property Developers: Why It’s Not a Trend and How It Increases GDV
Biophilic design done properly is one of the most commercially powerful tools available to property developers. How it shapes buyer emotion, speeds sales and increases GDV.
Interior Design Trends 2026: What Developers Need to Know About Fixtures, Finishes and Showhome Details
Every year, the internet gets flooded with trend content aimed at homeowners. But if you’re a developer, housebuilder or investor, you don’t need to know what looks good on Pinterest or Instagram. Not really. You need to know what moves buyers, supports your GDV, positions your development ahead of the competition on launch day and gives you a fantastic marketing tool. This year’s trends, both macro and micro, are telling a consistent story: warmth, tactility and personality are winning over the
What Makes a Showhome Actually Sell Homes. (Not just look good)
By Louise Wynne, Founder of WildKind InteriorsMarch marked 20 years of me working in Interior Design.So much has (of course) changed in those years – the biggest impact unsurprisingly coming from the www and social media. Once upon a time we were browsing three‑inch catalogues of furniture and artwork and now it’s all at the click of a button.Oh! And everyone thinks they’re an Interior Designer now too, right?! Just like everyone thinks they’re a writer, or a marketing expert, or basically anyth
Iran War and the UK Housing Market in 2026: Why Home Staging Still Matters
By Louise Wynne, Founder of WildKind InteriorsThe Iran war is pushing up energy costs, mortgage rates and caution in the UK housing market in 2026. Here’s how the Iran conflict is affecting UK buyers and why home staging remains one of the most effective marketing tools for sellers and developers.The macro picture: Iran war and the UK housing marketI think it’s worth talking about the impact of the recent conflict in Iran. It’s headline news, of course, and a few weeks in, we’re already seeing i
Hands‑Off HMO Investment in the UK: Risks and How to Choose a Turnkey Provider
By Louise Wynne, Founder of WildKind Interiors“Hands off” HMO investment sounds brilliant on the brochure, but if you get the wrong partner, it can quickly become very “hands on” and very expensive. The reality behind “hands off”Recently I’ve been brought into several projects where investors appointed a “source, design and build” company expecting: • Turnkey delivery • Straightforward communication • Minimal involvementInstead, by the time I’m invited in, they’re facing: • Room layouts that do
How Property Developers Build Smarter, More Profitable Projects
By Louise Wynne, Founder of WildKind InteriorsSome of the best projects start with a conversation. Not a formal pitch, not a cold enquiry, but a genuine chat between people who share the same values.I met Chris and Jo through Blue Bricks Magazine networking events, which I’ve proudly sponsored for several years. More than just a meet-up, it’s a genuine community where people share insight, challenge each other, and raise the bar.What started as friendly chats at events turned into a working rela
Interior Design Trends for 2026: Macro Trends That Stand the Test of Time
By Louise Wynne, Founder of WildKind InteriorsRight, let’s get one thing straight before we dive in. The only trend that truly matters is designing for your buyers, tenants, or guests. Full stop.But hear me out, because 2026 is looking rather different. There’s a shift towards design that actually makes commercial sense. Design with staying power. Design that won’t have you ripping it all out in 18 months because it screams “so 2026.” See, for example, this article by Homes and Gardens. Before y
High-ROI Interiors: 5 Strategic Upgrades That Boost Property Value
By Louise Wynne, Founder of WildKind InteriorsI’ve spent enough time with SME property developers to know one thing for sure: if the numbers don’t work, the design doesn’t matter. But the right interior design upgrades can directly increase a property’s value and reduce time on the market.In 2025, savvy developers are prioritising design-led decisions that drive ROI, improve buyer perception and help their developments stand out. This isn’t about pretty scatter cushions or interior styling for i
7-Step Interior Design Process for Property Developers; Design First, Build Smarter
By Louise Wynne, Founder of WildKind InteriorsInterior design isn’t just decoration. It is one of the key components of your commercial strategy. It shapes how people experience a space, how long they stay, and crucially, how much they’ll pay to be there. Unlike your architect, planning consultant or principal contractor, an interior designer’s work appears to come together towards the end of a build, but that doesn’t mean they should be brought in last.Every project we work on at WildKind Inter
The Top 6 Questions I Get Asked About Property Staging for Sale
By Louise Wynne, Founder of WildKind InteriorsI’m here to tackle the big 6 questions and I’ve left my favourite one til last. If you can’t feel my passion then I may as well pack up my mood boards and go!! (Well that ain’t ever going to happen…)1. “Does staging really work?”First of all, let me give you a scenario, one of my favourites, and then I’ll answer that question truthfully and honestly.What do the big players in housebuilding do when they want to showcase their homes for sale? They migh
The Top 5 Questions I Get Asked…as an Interior Designer on Commercial-to-Residential Projects
By Louise Wynne, Founder of WildKind Interiors1. “When should I bring in an interior designer?”As soon as you start thinking about the project. To get the best return on your investment (both the development investment and the interior designer) bring them on board when your planning application has been submitted, but before Stage 4, the technical design stage.Too many developers still see interiors as the finishing touches, the décor, furniture, and soft furnishings. But design is far more str
The Five Design Myths Property Developers Need to Stop Believing
By Louise Wynne, Founder of WildKind Interiors1. ‘Buyers want everything neutral.’Developers often believe white is safe. And it is. But whoever made an impact being safe?If you’re selling, and you’re worried about alienating buyers with colour on the walls, remember that buyers want spaces that feel alive and inviting; that make them feel something. You’re not going to get that with so-called “brilliant white” walls.I put brilliant in inverted commas because it’s not actually brilliant at all.
What makes WildKind Interiors the right interior designer for property developers or investors?
If you’re searching for an interior designer for property developers or investors, and you’re wondering about WildKind Interiors, here’s what makes us unique.
The Two Biggest Mistakes Slowing Down Your Property Sale
By Louise Wynne, Founder of WildKind InteriorsA new Zoopla House Price Index report says that homes needing a price reduction take almost 2.5 times as long to sell as those priced correctly from day one. And if you’ve ever been stuck with a property that’s sat on the market too long, you’ll know exactly how damaging that can be; financially and emotionally.But here’s the thing: accurate pricing is only half the battle. The other half is how your property looks and feels the moment it launches on