It sounds simple, right? Design your serviced accommodation or rental property with your target guest in mind. Yet, this is the biggest mistake I see clients making.
I get it, when you’re putting time, effort, and money into a property, it’s tempting to decorate it how you would like to live. But here’s the thing… you’re not the one staying there!
Your guests or tenants have different needs, expectations, and priorities, and if you don’t cater to them, you could end up with poor reviews, empty bookings, and a property that just doesn’t perform as well as it could.
So, let’s break down why designing for your target guest is the key to success (and how to do it right!).
A Dreamy Coastal Retreat by WildKind Interiors
1. Personalised Experience
Understanding your target guest means you can create a space that works for them.
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Business traveller? They’ll want a dedicated workspace, high-speed internet, and a sleek, professional aesthetic.
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Dog owners? Muddy paws are inevitable, so think washable floors, an outdoor hose for rinsing off, and comfy dog-friendly furniture.
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Families? Parents will thank you for blackout blinds, stair gates, and a few toys or books to keep little ones entertained.
Get this right, and your guests will feel like the space was made just for them, because, well, it was!
2. Thoughtful Extras That Make a Difference
It’s not just about the big stuff, small touches can turn a good stay into a great one.
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Romantic getaway? A bottle of fizz and some chocolates will make guests feel special.
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Families with kids? A leaflet with family-friendly activities will save them Googling and earn you major brownie points.
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Hikers and outdoor lovers? Highlight the best trails nearby and provide a boot rack, a drying area, or even a cosy spot to warm up.
When you design with your guest in mind, you’re not just offering them a place to stay, you’re giving them an experience.
3. Marketing That Speaks Their Language
The more you know about your ideal guest, the easier it is to attract them.
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Targeting nature lovers? Showcase the scenic walks, outdoor seating areas, and peaceful surroundings in your photos and descriptions.
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Appealing to foodies? Feature the best local restaurants and highlight a well-equipped kitchen for those who love to cook.
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Catering to remote workers? Focus on fast WiFi, a comfy workspace, and a quiet environment.
Your marketing should instantly make your ideal guest think, This place is perfect for me! If you’re too generic, you’ll blend in with the competition.
Not Sure Who Your Target Guest Is?
If you’re not 100% clear on who your ideal guest is, don’t worry, you’re not alone! That’s why I’ve put together a Customer Avatar Worksheet to help you build a clear picture of your target audience.
Download your free Customer Avatar Worksheet now.
By understanding exactly who you’re designing for, you can create a property that attracts the right guests, gets better reviews, and books out faster.
And trust me, your reviews, occupancy rates, and profits will thank you for it!
Need a bit more help than this? Just reach out and we can chat about designing for your guest, not yourself.
Contact Me Here.
