Design that performs commercially
In serviced accommodation, design is not a finishing touch
It is a commercial decision that directly affects your occupancy, your nightly rate and the reviews that drive future bookings.
Guests decide quickly
A split second on a listing thumbnail, a few seconds on the photos, a scan of recent reviews. If the interior doesn’t immediately signal quality and comfort at the price point you’re asking, they move on. If it does, they book, and they come back.
Led by Louise Wynne, with over 20 years of experience designing for property professionals, WildKind Interiors provides specialist serviced accommodation and aparthotel interior design across the UK. This is hospitality-led, commercially aware design, not residential styling repurposed for a short-stay context.
What is serviced accommodation interior design?
Hospitality-led. Commercially aware
Serviced accommodation interior design is the specialist practice of creating interiors for short-stay properties, including Airbnb listings, VRBO properties, aparthotels and holiday lets, that are optimised for booking platform performance, guest experience and operational durability.
It differs from standard residential design in several important ways. Layouts must support guest flow and ease of use from the moment someone arrives. Every surface and finish must withstand frequent turnover without showing wear. Storage must be integrated cleanly. Lighting must create atmosphere while remaining practical for cleaning and changeover. And the overall aesthetic must photograph exceptionally well, because on booking platforms, photography is your primary sales tool.
In SA, design quality compounds over time
How design directly affects booking performance
Booking platforms reward quality. Airbnb, VRBO and direct booking sites all surface properties that photograph well, receive strong reviews and maintain high guest ratings. Interior design sits at the heart of all three.
A well-designed serviced accommodation property:
Photographs significantly better, driving higher click-through on listings
Feels cohesive and professionally finished, justifying the nightly rate
Delivers a guest experience that earns five-star reviews consistently
Retains its appeal through repeated guest stays and regular turnover
Supports confident pricing within your competitive set
The inverse is equally true. A poorly designed or generically furnished property struggles to justify its price point, accumulates average reviews and gradually loses ground to better-presented competitors. In SA, design quality compounds over time, in both directions.
Designed around your target guest
Designed around your target guest
The right design for the right guest
There is no single ‘right’ interior for serviced accommodation. The design that works for a city-centre aparthotel targeting corporate travellers is fundamentally different from one designed for a coastal holiday let attracting family breaks, or a boutique Airbnb positioned for weekend leisure guests.
We begin every project by establishing who your target guest is and what they expect at your price point. Colour palettes, finishes, furniture levels and styling decisions are then specified to align precisely with that demographic, maximising appeal within your competitive set and supporting the nightly rate you want to achieve.
This targeted approach is what separates a property that performs consistently from one that occasionally does well.
Brand-coherent. Individual. Scalable
Aparthotel interior design
A design system that scales across a scheme
Aparthotel schemes present a specific design challenge: maintaining a consistent, brand-coherent aesthetic across multiple units while ensuring each space still feels individual and considered rather than replicated.
As experienced aparthotel interior designers, we understand how to build a design system that scales across a scheme, consistent in quality and brand feel, flexible enough to allow variation between units. This approach protects your brand standards, simplifies procurement and keeps specification costs controlled without compromising the guest experience.
A full-service SA and aparthotel design offering
From concept development to installation support
We provide complete interior design for serviced accommodation and aparthotel properties across the UK, from initial concept development through to full specification and installation support.
Our service includes:
Concept development and target guest profiling
Layout planning optimised for guest flow and operational ease
Detailed GA and ‘design intent’ drawings for contractors and trades
Lighting design (atmospheric and practical), including schedules where required
Flooring, tiles and surface finish specification
Paint, wallpaper and colour palette specification
Curtains, blinds and window treatments
Full FF&E sourcing and specification (furniture, fixtures and equipment)
Artwork, accessories and styling schemes
Photography-ready installation and final styling
We collaborate with your contractor and operations team throughout, ensuring the finished interior delivers both the aesthetic impact guests respond to and the operational practicality your management requires.
Serviced accommodation designers
across the UK
Based in Leeds, we design and deliver serviced accommodation and aparthotel interiors across the UK, from city-centre units in Leeds, Manchester, Birmingham and London to coastal and countryside holiday lets. Whether you are launching a single Airbnb or rolling out an aparthotel scheme, we bring the same commercially focused, hospitality-led approach to every project.
Frequently asked questions
How much does serviced accommodation interior design cost?
Serviced accommodation interior design costs vary depending on the size of the property, the number of units, the level of specification and whether the project is a new build, conversion or refresh of an existing listing.
As a guide, a full design service for a single SA unit (covering concept & specification) typically starts from £2,500. Aparthotel schemes with multiple units benefit from economies of scale, with per-unit design costs reducing as the scheme size increases. Sourcing, furnishing and fit-out costs are separate and vary depending on the finish level appropriate to your target guest and price point.
The more useful way to think about cost is relative to performance. A well-designed SA property commands higher nightly rates, converts more listing views into bookings and earns the reviews that drive future occupancy. For most operators, the design investment is recovered within the first year through improved revenue.
Get in touch with details of your property and we will provide a clear, tailored proposal.
Does interior design really affect Airbnb and SA performance?
Yes, measurably. Photography quality is the single biggest driver of click-through on booking platforms, and interior design directly determines how well a property photographs. Beyond that, a well-designed interior creates the kind of guest experience that generates five-star reviews, which in turn drives future occupancy. Operators consistently report stronger nightly rates, better review scores and improved occupancy following a professional interior design intervention.
What is the difference between SA interior design and residential interior design?
Serviced accommodation design is a hospitality discipline, not a residential one. The priorities are different: guest flow, photography performance, durability under frequent turnover, platform-optimised aesthetics and operational practicality all take precedence over the personal preferences of a single occupant. A residential interior designer without SA or hospitality experience will typically produce a space that looks pleasant but doesn’t perform as a commercial property.
Can you design for both Airbnb-style listings and larger aparthotel schemes?
Yes. We work across the full spectrum of short-stay property, from individual Airbnb and VRBO listings through to multi-unit aparthotel developments. The scope and approach is scaled to your project, but the commercial thinking behind the design is the same in every case.
How do you approach design for different guest demographics?
We begin every project by establishing your target guest and price point. Corporate travellers, leisure guests, family stays and boutique weekenders all have different expectations, in terms of layout, finish level, storage, lighting and overall aesthetic. Getting this right from the outset is what allows us to specify an interior that genuinely appeals to the guest you want to attract, rather than a generic space that appeals to no one in particular.
Do you work outside of Leeds and Yorkshire?
Yes, we work with SA investors, operators and developers across the UK. While we are based in Leeds, we regularly take on projects in major cities and regions nationwide. Get in touch to discuss your location and project scope.
Ready to make your property earn more?
Whether you’re launching a new serviced accommodation unit, expanding an aparthotel scheme or improving an existing Airbnb or holiday let, we’d love to hear about your project.
Get in touch to discuss your property, your target guest and your goals, and let’s talk about what the right design could do for your bookings and nightly rate.